What is Google Analytics? How to use?| What is google analytics data?
Google Analytics is a tool that measures many data such as sessions, user behavior, location and devices of audiences, e-commerce transactions, conversions for all websites with tracking code installed. In other words, That one is a popular free website analytics platform.
In essence, This tool, offered by Google, provides very detailed information about website traffic. For example, using Google Analytics, website owners and webmasters can easily see the sources of traffic to the site (including organic traffic, social traffic, referral traffic, and paid traffic). Or, Google Analytics offers features to help webmasters understand visitor activity on a website; helps to establish specific goals for these activities. It is possible to multiply examples…
Why Should You Use Google Analytics?
Installing Google Analytics answers questions about your website usage and allows you to generate B2B leads. Some of the questions Google Analytics can answer include:
- Firstly, how many monthly visitors does my website have?
- Secondly, how many visitors do I currently have on my website?
- How do visitors find my website, through which channels do they enter?
- In what way does my social media presence translate into visits to my website?
- Which of my content attracts the most traffic?
- How many pages do my visitors read on average?
- Where are my visitors geographically located?
- Do mobile users use the website differently than desktop users?
- Which marketing activities generate the highest quality traffic?
- Are my marketing campaigns profitable?
In short, Google Analytics is a really useful free tool. Unless you are using another paid web analytics tool, we strongly recommend that you use Analytics effectively.
How to Set Up Google Analytics?
- Firstly, Go to https://google.com/analytics.
- Secondly, Click Sign in in the upper right corner and select Analytics
- Thirdly, and most importantly, If you don’t have one, get one: Sign in to your Google Account (if you have one). If you need to create an account, click More Options in the lower left and select Create Account.
- Create account. Sign in after completing the form and accepting the terms and conditions. Make a note of your password and username for future use!
- Moreover, After logging in to Google services, you can start using this tool. Click Register. Sign up for Google Analytics
- You want to monitor a website, be sure to select the website you want to monitor at the top of the form. Then type the Account name and Property name and the address of the website you want to monitor. The account name can be your company name and the Property name can be your website address.
- The next screen you will redirect to is the Google Analytics administration page where you can get the tracking script. These are the lines of code you need to add to your website code: Google Analytics script and UA code
- Upload the tracking code to your website.
After Signing Up for Google Analytics
Correctly uploading the tracking code to your website so that Google Analytics can measure the data; The data must also be included in all the pages you want to measure. Let’s give an example of a common mistake. While the tracking code was added to the footer of every page 2-3 years ago, now Google wants it to be pasted in the <HEAD> section as the first element. On some sites, we see that the Analytics code is still at the bottom of the page. If you are unsure, you can send test traffic through Analytics. Or you can simply test it manually: Select the Real-time view from the left sidebar in your Analytics account (or click the link). Now go to the page you’re watching in a second browser tab: your visit will appear in real-time data in a matter of seconds. If it is not visible, there is a problem with your tracking code.
If you’re observing real-time traffic but seeing all data portions blank, don’t worry. Log in again after a few days and you will see your data increase. While you wait for the data to accumulate., review the Analytics Help pages.
Google Analytics Dictionary
There are a few terms you should know before you start using Google Analytics. You’ll often see these in your Google Analytics data:
- Dimensions — A dimension is a descriptive attribute or property of an object that can be given different values.
- Metrics – Metrics are individual items of a dimension that can be measured as a sum or ratio. Sessions – A session is a session where a user can interact with your website, app, etc., within a date range. the time it is actively interacting.
- Users – Users who have at least one session in the selected date range
- New Sessions – Estimate of the percentage of first visits.
- Goals – Goals allow you to measure how often users take or complete certain actions on your website.
- Conversions – Conversions mean the number of times goals were completed on your website.
- Campaigns — Campaigns (also known as custom campaigns) allow you to add parameters to any URL on your website to gather more information about your referral traffic.
Google Analytics Home
When you log into Google Analytics, you will be taken to the Home Page, where you can see a list of all the websites you have set up in your account. This list shows some key data such as session count, average session duration, bounce rate, and goal conversion rate.
If you have multiple websites, you can use the search box below the date range to search for a specific domain. If you only want to view the areas that are most critical to your business, you can mark them with a star and change the Show settings to list only starred websites.
You can use the date range to see your data for a specific time period. You can also use it to compare the current timeframe with the previous timeframe to see changes in sessions, average session duration, bounce rate, and target conversion rate.
Google Analytics Reporting
At the top of the screen, you see the basic Google Analytics menu bar that lets you switch between the Home, Reporting, Customization (reports), and Admin sections. On the right, you can switch to another website in your Google Analytics account.
Dashboards – Dashboard
You can add widgets while browsing your standard reports using the + Add Widgets button or using the Add to Dashboard link. You can also download ready-to-use dashboards from the Google Analytics Solutions Gallery.
Real-Time Data and Overview
Want to know who is on your website right now? Real-time data gives you instant access to this data.
Conversion reports for your data are available in the Audience, Acquisition, Behavior, and Conversions sections. These are detailed reports on your users, traffic sources, content, and goal completions.
Google Analytics view report
When viewing a standard report, you will likely see: report name (eg language), a standard toolbar with options to select the date and customize the view, email the report, export report data to various spreadsheet formats or PDF, report can be added to the dashboard.
Google Analytics Customization
The advantage of using a customized report is that you can see a full portion of your data and can be regularly emailed to the people you choose.
You can create new reports yourself, organize them by category, and import reports from this tool.
Google Analytics Manager
The last main menu item in the top menu bar is the Admin (admin) menu. This is where you manage all the settings of your website with this tool. You can find a complete breakdown of everything you can manage, from accounts to data filters, in the Google Analytics Help Center.
Two Features You Should Start Using Now
Before you conclude your tour of what’s going on in Google Analytics, there are two things you need to start using right away to really get value from your tool (Goals and Special Campaigns).
#1 Google Analytics Goals
In the Google Analytics Admin menu, there is an option to set goals for your website. Google analytics targets setup manager view:
It mentioned earlier, helps you track data about a user who completed a certain action on your website.
Example 1: If you have an email list, create a special page on your website thanking users for subscribing after submitting their information. Then set this page as Mailing List.
Example 2: If you have a contact form on your website that you use to capture leads for your business, create a special page on your website that thanks users for submitting their contact information. Next, set this page as the Contact Form.
Example 3: If you have a shopping cart to sell products on your website, you might have an order confirmation or thank you page where users place an order after successfully completing an order. Set this page to Shopping Cart.
#2 Google Analytics Special Campaigns
Special offers track visitors from specific traffic sources. Campaigns are created using UTM parameters appended to the end of a URL that a visitor clicks.
Google Analytics requires three parameters to track campaigns: campaign tool (utm_medium), campaign/traffic source (utm_source), and campaign name (utm_campaign).
As Magna Digital Marketing, since our establishment, we have made many of our customers more visible in hundreds or even thousands of words; We have increased the focused traffic they receive to their websites many times over. To get detailed information about our Search Engine Optimization services, contact our digital marketing experts now.