Social networks | Social networks benefits | Online social network.

Social networks | Social networks benefits | Online social network.

Social networks are platforms that allow people to establish social relationships with each other. Generally, people share many topics such as shopping, personal development information, career activities, photos, and opinions on certain topics every day through social networks.

Social media marketing statistics

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3.8 billion people in the world actively use social networks and these people spend an average of at least 2.5 hours a day on social media platforms. Over time, many brands have started to participate in these platforms by completing their digital transformation processes and have started to make an effort to both acquire new customers and turn their existing customers into loyal customers through these platforms.

After the shares and promotions of the companies over time, they have become able to market their products more easily by reaching many people.

Let’s take a look at social media marketing statistics to understand why companies are turning to so many social media platforms.

Social Media Statistics

Social Media Statistics usually differ according to time and conditions. However, one of the most important criteria for the variability of these statistics is the social network used. In this part of our article titled What You Need to Know About Social Networks, we will give you information about social networks as well as general statistics.

  • In 2020, the number of social media users increased by 9.2%. This shows that approximately 321 million users are actively participating in social media platforms.
  • It is known that there are 3.8 billion social media users worldwide. This statistic shows that one out of every two people in the world is on social media platforms.

 Most popular social media platforms

Social networks analysis/ Social networks research

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The number of social networks communities using social networks is increasing day by day. This increases the likelihood that brands in social media networks can reach more people every day. For this reason, it has become very important for brands to carry out their communications such as selling products and promoting services on social media aggregators.

You can see the number of users of top social media sites is as under.

Number of Social Media Platform Users

Facebook                                                                     2.4 Billion

Youtube                                                                       2 Billion

Whatsapp                                                                    2.3 Billion

FB Messenger                                                              1.3 Billion

We Chat                                                                      1.15 Billion

Twitter                                                                        340 Million

Instagram                                                                   928 Million



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The number of users on Facebook is approximately 2.4 billion. While 56% of the Facebook user base is men, 44% is women. The weight of active users on Facebook generally consists of users between the ages of 25-34.


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Considering the Instagram statistics, it is seen that the number of active users has reached approximately 1 billion. While 50.9% of the relevant users are women, 49.1% are men. Most Instagram users are between the ages of 18-24 and 25-34.


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The number of Twitter users is approximately  340 million. Considering the statistics of the Twitter users, it is known that 38% of the users are women and almost 62% of them are men.


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Looking at the people who are Youtube users, it is seen that the approximate number of users of this social media platform is 2 billion. 45% of Youtube users are women and 55% are men.

It covers the stages. Let’s look at them in detail.

Keep Order in Your Business by Creating Your Social media strategy and planning

The Social media strategy and planning are very important things for all businesses that will operate on the media marketing plans and want to reach their customers by making their communication here. Generally, companies act by planning many things such as the number of monthly shares and sharing language, advertising expenditures, hashtag planning according to their business needs.

Social media strategy and planning are very important for you to regularly follow your posts within a month. Therefore, if you want to bring in new customers to your business and create loyal customers, you should create a social media strategy and plan and conduct your communication within the framework of the social media implementation plan.

Reach More People With advertising operations

The companies make social media action plans for the posts they make within the framework of a certain social media plan in order to reach more people and to appeal to more people with these people. Since advertisements are generally made on platforms such as Facebook, Instagram, and YouTube, they can easily reach people who use these social media platforms. You can also advertise your shares to promote your company, deliver your products to more people, and increase the number of people you reach.

Manage Your Analysis Process Well

In this part of our article titled What You Need to Know About Social Networks, we will share with you information about the analysis on social media platforms. Social media account owners who post or advertise on social media platforms should make a good analysis of their respective posts and advertisements. Take care to analyze your social media posts monthly, weekly and daily. The social media analysis you will do will make it easier for you to decide for the next month and will allow you to easily follow your social media process.

Sharing Hours are Quite Important on Social Media Platforms

No matter how good a Social media strategy and planning you have, your brand may have certain problems if you do not manage your social media posts properly. Generally, factors such as a low number of likes, low interactions, low followers are among the most encountered problems on social media platforms.

For this reason, the first thing you should pay attention to when sharing for your company will be to share in a certain time period. To decide on this time frame, you need to analyze and determine when people are usually on social media. In the meantime, you can set your sharing time with the transactions you have made, and you can make your posts when your target customer is active.

Advantages and disadvantages of social networking

 Advantages of online social networking sites

Social networks benefits

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 Online social networks can have a useful role in mental health research For example, Facebook, the most common form of the online social networking site, can easily be used as a great clinical research tool as it can recruit patients and include them in programs.

Social media is a valuable resource for peer-to-peer support. Experts suggest a model on online social networking sites that showcase the potential benefits for people with serious mental illness that they can achieve in an online community (overcoming stigma, seeking professional help, and getting adequate treatment).

Research on mental health interventions on Facebook is just beginning to emerge. In an online randomized controlled trial, a depression awareness campaign for adults delivered via Facebook was associated with improved mental health literacy.

Facebook allows connecting and maintaining connections with others. Research shows that there is a positive relationship between Facebook use and social capital. However greater benefits for people with low self-esteem and life satisfaction. According to a review of the applications of social media in medicine and healthcare. Moreover, social networks appear to be a promising approach. However, there are many ethical and safety uncertainties. What’s more, social media appears to be an effective method for promoting health-related behavior.
There are studies showing that online social networking sites are important factors in the social lives of young people.
Facebook training, an online daily website, and a waiting list, etc. In this training, the Facebook intervention lasted more than 8 weeks . older adults received weekly training on how to use Facebook.

Disadvantages of online social networking sites

Recent research has linked the social media network with various negative outcomes in both adolescent populations and adults.

Teenager literature

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According to a report published by the Pew Research Center. However, around 71% of Teenagers are enthusiastic users of multiple online social networking sites. Most widely used online social networking sites in 2015. (Facebook, 41%, etc.) So, the same study shows that spending more than 2 hours a day on online social networking sites. That one is associated with higher psychological distress, poor mental health, suicidal thoughts.
In another study conducted on a large sample of teenagers (N = 5.126). There were significant positive associations between the use of online social networking sites. For example psychological distress, suicidal ideation, and suicide attempts.
The term defined as Facebook depression; It is a term introduced in a report of the American Academy of Pediatrics to describe the impact of social media on youth mental health. ; Accordingly, depression occurs as a result of teenagers spending too much time.  Negative comparison on Facebook predicts life satisfaction. But the reverse relationship is also important.

More Teenager literature

Research on problematic online social networking sites in adolescents is scarce. From few studies have investigated the relationship between Facebook and youth.
Social media, functionalized as total time spent per day, number of daily visits. 
There is an abundance of literature on the role of online social networking sites, and especially Facebook, in mental health. However, there is high heterogeneity in what online social networking sites and Facebook mean
While no diagnostic guide recognizes Facebook addiction as a diagnostic category. More research is focusing on the pathological uses of online social networking sites. Online social networking sites deal with addiction, deficiencies in emotion regulation, and drugs.

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