How to check website ranking on google | Google rank.
website ranking on google search, Do you know that Google uses over 170 google ranking criteria in its algorithm? Some are proven, some are controversial, some are speculation from SEO experts. We have compiled a list of valid Google ranking criteria in 2021.
Domain Name Factors
- Domain Age: In this video, Google’s Matt Cutt says: In other words, the age of the domain name is used… but not that important factor.
- Keyword Appearance in Main Domain: This issue no longer has the identical outcome on rankings as it used to. However, having a keyword in your domain still counts as a relevance factor.
- The keyword as the First Word in the Domain Name: Domains that start with the targeted keyword have an advantage over sites that do not contain keywords or that contain the keyword in the mid or end of the domain.
- Domain Registration Length: As stated in the Search Engine Journal:
- Keyword in Subdomain: Moz stated on his blog that a keyword in a subdomain can boost rankings.
- Domain History: A site with temporary ownership or various downgrades may be telling Google to “delete” the site’s history, canceling links pointing to the domain name. In certain cases, a penalized domain name may carry the penalty to the new owner of the site.
- Exact Match Domain (EMD): Exact-match domains can still give you a chance to rank higher. However, if your EMD is a low-quality site, it may suffer from the EMD update.
- Public and Private WhoIs Information: Private WhoIs information can be an indication that there is “something to hide”. Matt Cutt of Google made the following statement:
- Penalized WhoIs Owner: If Google has identified a particular person as a spammer, it may be considered that other sites owned by that person will also be investigated.
- Country TLD Extension: Having a country domain name (.cn, .pt, .ca) can enable the site to rank high for that country… but this may limit the site’s global website ranking.
- Keyword Presence in Title Tag: Although not as critical as it used to be, your title tag remains an important on-page SEO signal.
- Title Tag Starts with a Keyword: According to Moz, title tags that fright with a keyword tends to outstrip title tags with the keyword at the end.
- Keyword Existence in Description Tag: Google does not use a meta description tag as a direct website ranking signal. However, your description tag can affect click-through rates, which is a key ranking factor.
- Finding Keyword in H1 Tag: According to this study, along with your title tag, Google uses the H1 tag as a secondary relevance signal:
- TF-IDF: “How often does a particular word appear in a document?” It’s a more elegant way of saying it. The more often a word appears on a page, the more relevant the page is to that word.
- Content-Length: Content consisting of more words covers a larger area and is more preferable by the algorithm than artificial or shorter content. In fact, a recent industry study of website ranking factors has shown that content length correlates with ranking.
- Table of Contents: It can be displayed in site link extensions. For example, the linking in the articles at the top of this article is an example of this. Redirect links within the page can also be displayed in this way.
- Keyword Density: While not as important as it used to be, Google can use keyword density to determine the topic of a webpage. However, overdoing it may not be good for your website.
- Latent Semantic (LSI) Indexing of Keywords in Content: LSI keywords assist search engines excerpt meanings for words that have more than one meaning. (For example, Apple means both computer company and apple in English.)
A-Page Level Factors
- Having LSI Keywords in Title and Description Tags: With web page content, LSI keywords in page meta tags allow Google to recognize words that have more than one meaning. It can also be perceived as a relevance signal.
- Pages Covering Topic In-Depth: Pages that cover a topic from all angles may be more advantageous in the ranking than pages that cover the same topic from only one angle.
- HTML Page Load Speed: Search engines can predict your site’s loading speed based on your page’s HTML code.
- Chrome Page Load Speed: Google can use Chrome user data to measure the page load speed. In this way, how fast a page loads to users can be measured.
- Using AMP: Although it is not directly among the Google website ranking criteria, AMP is a requirement to be included in the ranking in the mobile version of Google News.
- Entity Matching: Does the content of the page match the “entity” the user is looking for? If so, that page may rank very high for that word.
- Google Hummingbird: This “algorithm change” has helped Google beyond words. Thanks to Hummingbird, Google now has a better understanding of the subject matter of a web page.
- Duplicate Content: Duplicate content on the same site (even if slightly modified) can negatively affect the site’s search engine visibility.
- Rel=Canonical: When used regularly, the use of this tag can prevent Google from penalizing your site for duplicate content.
- Image Optimization: Images send important relevance signals to search engines from filenames, text, titles, descriptions, and headlines.
- Content Innovation: The Google Caffeine update highlights newly published or updated content, especially for time-sensitive searches. To underline the importance of this factor, Google shows the date the page was last updated for specific pages:
B-Page Level Factors
- The Magnitude of Content Updates: The importance of edits and changes is also perceived as a factor of innovation. Adding or removing complete chapters is more important than changing a few words or correcting typos.
- Chronological Page Updates: How often is your page updated over time? Daily, weekly, every 5 years? The frequency of page updates also plays an important role in the freshness of the page.
- Keyword Strike: There is a correlation between the keyword being in the first 100 words of the page content and being in the first page results on Google.
- Having Keywords in H2, H3 Tags: Having your keyword as a subheading in H2 or H3 format can be perceived as another weak relevance signal. In fact, Google’s John Mueller used the following statements for this situation:
- Quality of Offsite Links: Many SEO experts think that linking to pages of quality sites sends a signal of trust to Google, and this idea is supported by a recent study.
- Grammar and Spelling: While the correct use of grammar and spelling is a positive signal, Cutts a few years ago gave mixed messages about whether this topic is important or not.
- Content Used Multiple Times: Is your content on the page original? Content copied or partly taken from a previously indexed or non-indexed page is also negatively affected in website ranking.
- Mobile-Friendly Page Update: Often referred to as “Mobilegeddon”, this update rewarded mobile-optimized pages.
- Mobile Usability: Sites that users can easily access from mobile can be positively affected by Google’s “Mobile-First Index” update.
C- Page-Level Factors
- “Hidden” Content on Mobile: Hidden content on mobile devices may not be indexed when compared to fully visible content. However, a Google expert recently stated that private content is also appropriate. Again in the same video, “… if this is important content, it should be visible.” it has been tried.
- Helpful “Supporting Content”: According to the public Google Evaluator Guide, helpful supporting content is a factor in determining the quality of the page (and therefore website ranking). Examples include currency conversions, loan interest calculations, and interactive recipes.
- Content Hidden Between Tabs: Do users need to click on a tab to access some content on your page? If so, Google has indicated that this content may not be indexed.
- A number of Offsite Links: An increase in the number of off-site links may cause a “leak” in the page’s ranking, which may lower the page’s website ranking.
- Multimedia: Images, videos, and other multimedia elements can be perceived as content quality signals. A correlation was seen between multimedia and website ranking.
- Number of Links Redirecting to a Page within the Site: The number of links leading to a page within the site indicates the importance of that page compared to other pages on the site.
- Quality of Links Redirecting to a Page within the Site: It can be said that the links given from the authorized pages have priority over the pages with low page rank or which cannot be ranked.
- Broken Links: More than one broken or non-working link on the same page may be a sign of a neglected or abandoned site. The Google Evaluator Guide document can use broken links to measure the quality of the homepage.
D- Page-Level Factors
- Reading Level: There is no doubt that Google determines the reading levels of web pages. In fact, Google used to share reading level statistics beforehand. But what they do with this information is open to debate. Some say that the basic reading level will rank your site higher because it will engage large audiences.
- HTML Errors / W3C Validation: Many HTML errors or sloppy coding can indicate a poor quality site. Arguably, many SEO experts consider a well-coded page to be used as a quality signal.
- Domain Authority: All other factors being equal, a site with an authorized (authoritative) domain will rank higher than a site with a less authoritative domain.
- Page Rank of Page: There is no perfect correlation. Pages with more proprietary links rank higher than pages with non-proprietary links.
- URL Length: URLs that are too long can negatively affect the search engine visibility of the page. In fact, many industry studies have shown that short URLs have little effect on Google search results.
- URL Path: A page closer to the homepage may rank higher in the site architecture than a deeply embedded page.
- Editors: While never verified, Google has patented a system that allows editors to influence the SERP.
- Page Category: The category in which the page is viewed is a relevance signal. A more closely related category’s page may rank higher than an unrelated category’s page.
- WordPress Tags: Tags are relevancy signals specific to WordPress. According to Yoast.com:
- Keyword Occurrence in URL: Another relevancy signal. A Google representative recently called this a “very small website ranking signal”. But it is still a ranking signal.
E- Page-Level Factors
- URL Sequence: Categories in the URL string are read by Google and in some cases can be a thematic signal about the topic the page is about.
- References and Sources: Citing references and sources can be a quality signal, as in research and dissertation writings. The Google Quality Guide makes sure that there are resources when reviewing certain pages: “This is a topic that an expert or expert resources on the subject should be…” However, Google has denied that it perceives external links as website ranking signals.
- Bulleted and Numbered Lists: Bulleted and numbered lists break down your content into small chunks and make it easier for your reader to read. Google can highlight numbered and bulleted content.
- Page’s Priority in Sitemap: The page’s priority given in the sitemap XML file can affect its website ranking.
- Too Many Outbound Links: According to Google’s quality measurement document:
- Page Rank of Other Keywords: If the page ranks high for many other keywords, this can tell Google about the quality of the page.
- Page Age: While Google favors new content, an older page that is regularly updated may perform well over a newer page.
- User-Friendly Design: Let’s quote again from the Google Quality Guide:
- Parked Domains: A Google Update in December 2011 reduced the search visibility of parked domains.
- Useful Content: Google can choose between “quality” and “usefulness”.
- Content Provides Value and Unique Insights: Google has stated that it is happy to penalize sites that fail to offer any new or useful content, particularly weak affiliate sites.
- Contact Us Page: The Google Quality Guide mentioned earlier states that it prefers sites with “sufficient contact information”. If your contact information matches your whois information, it bodes even better for Google.
- Domain Trust / Trust Rank: Many SEO experts believe that “Trust Rank” is a very important website ranking factor. And Google’s new patent, published recently with the title “Search results ranking based on trust”, supports this situation.
- Site Architecture: A well-organized site architecture (for example, a silo structure) helps Google thematically organize your content.
- Sitemap Presence: Sitemap helps search engines to increase visibility by examining your pages more easily and broadly.
- Site Uptime: Issues such as site maintenance or server may damage the site website ranking (even if the problem is not resolved, your site may not be re-indexed.)
- Server Location: Server location affects how your site will rank in different geographic regions (source). It is especially important in regional-based searches.
- SSL Certificate: Google has confirmed that it detects HTTPS as a ranking factor.
According to Google, HTTPS only counts as a ranking factor all other things being equal.
76.Terms of Service and Privacy Pages: These two pages help Google understand whether a site is a trusted member of the internet.
A-Site Level Factors
77.On-Site Duplicate (Copy) Meta Information: Copy meta information on your site can negatively affect your site’s visibility. In fact, Google Search Console warns you if there is too much duplicate information.
78.Navigation Menu Navigation: This user-friendly site architecture; helps users (and search engines) know where they are on the site. According to Google; “Google search uses the navigation menu on a web page to categorize the information on the page and reflect it in search results.”
79.Searchengineland stated in an article that Youtube traffic has increased significantly after Google Panda.
- Site Usability: A site that is difficult to use or navigate; The time spent on the site, the number of pages viewed and the bounce rate can negatively affect rankings indirectly.
- Use of Google Analytics and Google Search Console: Some say that having these two programs installed on your site can improve your page indexing. Google can also directly affect rankings in the sense that it gives more data to work with (for example, a more precise page bounce rate information, whether you’re getting traffic from backlinks, etc.). However, Google has said that this is a myth.
- User Reviews / Site Popularity: The popularity of websites on pages like Yelp.com plays an important role in the Google algorithm.
83.Linking Domain Age: Backlinks from older domains can be stronger than new domains.
84.A number of Linked Root Domains: The number of referencing domains is one of the most important ranking factors in the Google algorithm, as you can see from Google’s study of 1 million search results below:
- The Number of Links From Different C-Class IPs: Links from different C-Class IPs offer a wider range of sites linking to your site, which helps increase your rankings.
- The number of Linking Pages: The total number of linked pages – even if they are links from the same domain – has an impact on ranking.
- Backlink Anchor Text: As included in Google’s algorithm: Certainly not as important as before the anchor text (and works as a webspam signal when overused). But keyword-rich anchor texts still send strong relevancy signals in small doses.
88.Alt Tag (For Image Links): Alt tags are perceived as anchor texts for images.
89.Links From .edu or .gov Domain Names: Matt Cutt stated that TLD is not a factor in the importance of the site. However, links containing .edu and .gov still have an important place for SEO experts.
- Page Rank of Linked Page: The page order of the linked page was an important factor for Google before, and it is an important one now.
- Linking Domain’s Page Rank: The linking domain’s page rank can play an independent role in determining the value of the link.
- Links From Bad Environments: Links from sites also known as “bad circles” can negatively affect your site ranking.
93.Guest Posts: While links from guest posts still have value, they are not as strong as links from real publishers (plus, on a “large scale” view, guest posts can even negatively impact your site).
94.Links From Ads: According to Google, links from ads should be nofollow links. It is likely that Google detects and filters followed links.
95.Homepage Page Ranking: Links that land on the homepage of a particular page play an important role in measuring the value of the site and therefore the link.
96.Nofollow Links: In its official statement on the subject, Google said, “Actually, we do not follow them.” he said. This shows that Google has done just that. At least in certain situations. Having a certain percentage of nofollow links can also indicate natural or unnatural link profiles.
97.Content Links: Links embedded in the content of a page are stronger than a link on a blank page or a link anywhere on the page.
98.Too Many Links to 301: Having too many backlinks to 301 can lower the page’s ranking, according to the Webmaster help video.
99.Country TLD of the Redirected Domain Name: Receiving referrals from sites with country-specific domain extensions (.tr, .de, .co, .uk) can enable you to rank higher in that country.
100.Link Location in Content: The links at the beginning of the content are more important in ranking than the links at the end of the content.
Link Location on Page 111: Where the link is on the page is important. Usually, the link embedded in the page content is stronger than the links found elsewhere.
101.Relevance of Linked Domains: A link from a site in a similar niche is stronger than a link from a completely unrelated site.
102.Page Relevance: A link from a relevant page is more valuable.
103.Keyword in Title: Google gives extra importance to the links you pass in your title in the keywords of your page (“Linking experts to experts”).
104.Positive Link Speed: A site with positive link speed will quickly rise to the top of the search results page as your site’s popularity increases.
105Negative Link Speed: On the other hand, negative link speed also means a decrease in site popularity, which significantly reduces rankings.
- Links From “Hub” Pages: The Hilltop Algorithm pays special attention to links from the best sources (or “hubs”) on specific topics.
- Links From Authority Sites: Links from sites known as authority are more effective in the ranking than links from smaller or unknown sites.
- Linking as a Wikipedia Source: Although links are nofollow, many people think that getting links from Wikipedia makes your site more credible in the eyes of search engines.
- Collocations: The words that tend to appear around your backlink help Google understand what your page is about.
- Backlink Age: According to the article, old links have a greater impact on ranking than new links.
111. Links From Real Sites and “Splogs”: With the spread of blog networks, Google gives more importance to links from real sites than fake blogs. They also use brand and user-interaction signals to tell the difference between them.
112.Natural Link Profile: A site with a “natural” link profile will rank higher and be more resilient to updates than other sites.
113.Reciprocal Links: Google’s Link Scheme Page lists exchanging too many links as a link scheme to avoid.
114.User-Generated Content Links: Google can distinguish between user-created content links and content published by the real owner of the site. For example, he knows that the link published from the official wordpress.com blog and the link published by besttoasterreviews.wordpress.com are very different from each other.
115.Incoming Links from 301: Links directed by 301 may lag a little behind in ranking compared to direct links. However, according to Matt Cutts, 301-directed links are quite similar to direct links.
- Using Schema.org: Pages that support microformats may rank higher than pages that don’t. This can be in the form of a direct increase or it can be with a higher search result page click-through rate.
- A number of Outbound Links on Page 129: Page rank is a finite number. A page with hundreds of external links will rank lower than a page with outbound links.
- Forum Links: Due to industry-level spamming, Google may not value links from forums.
- Site-Wide Links: Matt Cutts has confirmed that sitewide links count as a single link.
120.RankBrain: “RankBrain” is the name given to Google’s artificial intelligence algorithm. Many think its main purpose is to measure users’ engagement with search results (and rank by results).
121.Organic CTR for a Keyword: Pages with a better click-through rate than Google may rank significantly higher for related keywords than others.
122.Organic Clickthrough Rate for All Keywords: Organic clickthrough rate for all keywords that a site ranks for can be a person-based user interaction signal.
123.Bounce Rate: Not everyone in SEO agrees that bounce rate is important, but this can be a way for Google to use its users as “Quality Testers” (after all, a page with a high bounce rate will be more likely to find that for the relevant keyword). It may not be as relevant a page). Also, a recent study by SEMRUSH found a correlation between Google rankings and bounce rate.
124. Direct Traffic: It has been verified that Google uses Google Chrome to calculate how many people visit the sites and how often.
125.Pogosticking: In this case, the user clicks on other search results to find the answer to the query he is looking for. The rankings of pages that users pogo-stick may drop noticeably. At this point, CTR increasing factors are important in the result pages.
- Blocked Sites: Panda uses this feature as a quality signal. So Google may still be using a variation of it.
127.Chrome Bookmarks: We know that Google collects Chrome browser user data. Pages that are bookmarked in Chrome may rank higher.
128.Number of Comments: Pages with lots of comments can be a signal of user engagement and quality. In fact, an expert from Google said that reviews can help rankings a lot.
129.Waiting Time: Google places great emphasis on waiting time. We can also define it as the time that someone from Google searches stays on your page. In summary; Google can measure how long the users who come to your page with Google searchers spend on your page. The longer the time spent, the better for your site.
Custom Google Algorithm Rules
130. Search Queries Deserve Innovation: Google ensures that newer pages rank higher for certain searches.
131. Search Queries Deserve Differentiation: Google may add a distinctive word in search results pages to confusing words such as “Ted”,” WWF”, “ruby”.
132.User Browsing History: You may have noticed this too; The websites you visit frequently appear prominently on the search results page.
133.User Search History: The search chain affects search results for subsequent searches. For example, if you search for “review” and then “toaster”, Google will show sites related to “toaster review” higher in search results.
134.Featured Snippets: According to a SEMRUSH study, Google includes featured snippets; based on content length, format, page ownership, and usage of HTTP.
135.Google+ Circles: Although Google+ is a dead platform, Google; can rank sites or authors you’ve added to Google+ circles higher than others.
136.“Your Money or Your Life” Keywords: Google has higher content quality standards for “Your Money or Your Life” keywords.
- DMCA (Digital Millennium Copyright Act) Complaints: Google will lower the website ranking of pages with DMCA complaints that comply with legal requirements.
- Domain Distinction: Also referred to as the “Bigfoot Update,” the update added more domains to each search results page.
- Local Searches: For local searches, Google often displays local results above “normal” organic search results.
- Top Stories Box: Certain keywords trigger this box.
More Custom Google Algorithm Rules
141Major Brand Preference: After the “Vince Update” Google shows major brands higher in the website ranking for certain words.
142.Shopping Ads Results: Google sometimes displays Google Shopping ad results on organic search results pages.
143.Image Results: Google images are sometimes shown among normal organic search results.
144.Easter Egg Results: Google has a large number of “Easter Egg Results”. For example, when you search for “Atari Breakout” on Google Images, the results turn into a playable game(!). You can check Victor Pan’s account for this.
145.Results from a Single Site for Brands: Domain name or brand-related keywords lead to many search results from the same site.
146. Brand + Keyword Searches: Are users searching for a specific keyword along with your brand (For example, “Meta for SEO“, “Meta for the agency“)? If so, Google will show your brand’s website at the top of the searches in the generic variations of these searches.
147.Facebook Page and Site with Likes: Brands are likely to have Facebook pages with a large number of likes.
148. Site with Twitter Profile with Followers: Twitter profiles with many followers indicate that the relevant Twitter profile is a popular brand.
149.Official LinkedIn Company Page: Many real businesses have company LinkedIn accounts.
150.Verified Profiles: In February 2013, Google CEO Eric Schmidt stated that;
151.Offline Shops: Real businesses have offices. Google also looks at location data to see if a site is a big brand.
On-Site Webspam Factors
152.Panda Penalty: Sites with low-quality content (especially content farms) became less visible after the Panda penalty.
153.Links to Bad Sites: Links to spammy content can damage your site’s search visibility.
154.Pop-ups or Distracting Ads: The Official Google Measurement Document states that pop-ups and distracting ads are a sign that the site is of poor quality.
155.Transitional Pop-ups: Google may penalize sites that display full-page transitional pop-ups on mobile devices.
156.Site Over-Optimized: Google may penalize users for over-optimized sites. This includes titles like keyword stuffing, top tag stuffing, lots of keyword decorations.
157.Nonsense Content: A Google patent describes how Google can distinguish nonsense content, which prevents indexing of auto-generated content.
158.Doorway Pages: Google wants the page you show to be the page that users want to see directly. If your page redirects people to another page, it is a “Doorway page”.
159.Ads That Appear When You First Open The Page: The “Page Design Algorithm” penalizes pages that contain too many ads but not much content as well.
Further On-Site Webspam Factors
160.Fred: According to an article in Search Engine Land, Fred “targets sites with low-quality content that put monetization before usefulness to their users.”
161.Affiliate Sites: It is clear that Google is not a fan of affiliate sites, and many people think that sites that use affiliate programs are subject to extra scrutiny.
162.Auto-Generated Content: Google understandably hates auto-generated content.
Off-Site Webspam Factors
163. Unnatural Link Flows: Sudden (and unnatural) link flows are a sure sign of fake links.
164.Penguin Penalty: Sites penalized by Google Penguin are noticeably less visible in search results. Penguin is currently focusing on whether to filter out bad links or penalize the entire website.
165.Link Profile with a High Percentage of Low-Quality Links: Many links (like blog comments and forum profiles) used mostly by black hat SEOs can be a sign of trying to trick the system.
166.Relevance of Linked Domain Name: According to MicroSiteMasters.com’s famous analysis, too many links from irrelevant sites are more suspicious for Penguin.
167.Unnatural Link Warnings: Google thousands of “Google Search Console found unnatural links.” sends an alert. This often, but not always, leads to a drop in website ranking.
168.Low-Quality Directory Links: According to Google, backlinks from low-quality directories can result in penalties.
169.Widget Links: Google opposes automatically generated links when users add a widget to the site.
170.Unnatural Link Count: A Google Patent published in 2013 explains how Google can distinguish whether a link flow to a site is legitimate or not.
171.Manual Actions: There are many of these, but most of them are about black hat link building.
More Off-Site Webspam Factors
172.Sales Links: Capturing sales links on your site can negatively affect your search visibility.
173.Google Dance: Google Dance may temporarily change the website ranking. According to a Google Patent, this is a way for Google to tell if sites are trying to trick the algorithm.
174.Widget Links: Google opposes automatically generated links when users add a widget to the site.
175.Unnatural Link Count: A Google Patent published in 2013 explains how Google can distinguish whether a link flow to a site is legitimate or not. Unnatural links are devalued.
176.Manual Actions: There are many of these, but most of them are about black hat link building.
Further Off-Site Webspam Factors
177.Sales Links: Capturing sales links on your site can negatively affect your search visibility.
178.Google Dance: Google Dance may temporarily change the rankings. According to a Google Patent, this is a way for Google to tell if sites are trying to trick the algorithm.
179. Disavow Tool: The use of this tool can remove a manual or algorithmic penalty for sites that fall victim to negative SEO.
180.Request for Reconsideration: A successful reconsideration request can avoid a penalty.
To summarize, the most important Google ranking criteria of 2020 are;
Organic Clickthrough Rate
Time on Page
Total Number of Backlinks