Behavior | Behavioral sciences|Corporate Behavior|Consumer behavior
In common usage, behavior is a name given to meaningful action. The element that gives this meaning to action is our brain, and contrary to what is known, we humans do not act only with our arms or tongue.
When you dream of your favorite food or receive bad news, all changes in your body are behaviors. In other words, when you think of a disturbing thought or when there is a traffic accident near you, the fact that your heart beats faster and you start to breathe faster shows that our behavior starts from much more fundamental than we appear in the social context.
What is Behavior, How Does It Change?
In summary, the factors that make up our behavior, whether conscious or unconscious, internal or external, explicit or implicit, occur as a learning response. Changing this meaningful action will be on the axis of thought, emotion, and behavior for yourself or someone else. A child who learns that dogs are bad and aggressive as a child, will perceive dogs as a threat and act accordingly when they become stronger physically and emotionally. So be mindful of your children or yourself when making judgments. Because under an undesirable behavior, a reason or a chain of reasons that you never expected may arise. We human beings are always in a state of action, and it is entirely in our hands to control it.
The fields of interest of behavioral sciences consist of various branches of science that deal with human and human behavior. Behavioral sciences examine human behaviors in a comprehensive way in order to make them more meaningful by investigating the connection of social relations. It deals with events that happened before or that happened.
It is a process that consists of many systematic disciplines that can detect the relationships between the facts it has reached. The most important of these disciplines are psychology, sociology and social psychology. Behavioral sciences make social arrangements and improvements in different fields such as family, health, politics and economy, especially in industry. With the meaningful data obtained as a result of this, it examines the human and its behavioral problems. It focuses on the causes of the problem and the solution methods.
Behavioral sciences benefit from many branches of science. It draws on the findings of disciplines such as economics, anthropology, political science, psychiatry, social sciences, and law, as well as practical areas such as group dynamics, industrial morale, and business management. Behavioral sciences have developed in line with the applications in the field of industry and the emerging needs. Because of this situation, it has a close relationship with the science of organizational behavior. The main features of behavioral sciences are as follows:
- In addition to explaining how and in what form the behavior occurs, it aims to make predetermined changes.
- Within the scope of human relations, it encourages the active participation of individuals in decisions and makes them feel that they are a part of this work.
- It treats institutions as a living organism, like a human.
- It examines conflict management and focuses on solving the problems that arise in this regard.
Corporate behavior is to act accordingly, knowing that organizations are no different from living organisms. It is a discipline that studies human and human behavior under the umbrella of the organization.
The purpose of examining institutional behaviors is to determine the reasons for the emergence of human behaviors and to direct these behavior patterns in the desired direction. Institutional behavior deals with the group behavior of individuals that occurs on their own initiative or with others. It determines how personnel should behave in the organization or how to use appropriate models.
The main purpose of managers in a business is to work together with other employees to ensure that the organization achieves its goals. Managers need to understand the personal characteristics of the person they work with and the related styles.
Corporate behavior clarifies the relations and communication between employees by providing correction of various behavioral disorders in the organization. It contributes to the determination of the objectives and motivation tools of the operating personnel. It provides job satisfaction by preventing conflicts arising from misunderstandings among employees.
It is very important for businesses to be aware of consumer needs and related behavioral patterns. As proof of multi-faceted human behavior, the consumer can sometimes buy something by turning to a consumer without even knowing exactly why they need to buy arises.
Finding answers to these and many similar questions is actually difficult and complex. However, in order to increase preferability, organizations have to research and examine the diversity of consumer.
Organizations design their marketing understanding for the needs of consumers or regardless of their needs, in the axis of increasing their purchasing. In this sense, they aim to maintain their competitive advantage and grow thanks to the strategic methods applied. This shows us how important consumer behavior is as a discipline.
Consumer behavior is a discipline that examines the variables related to purchasing behavior in the market on the basis of human behavior. Purchasing behaviors cannot be easily changed to meet the basic needs of individuals. But people’s past experiences, environments, and understanding of culture form the source of today’s diversity of behavior.
In the light of developments in technology and informatics, the way of life and behavior of people has also changed through various digital marketing steps and social media applications. Companies are communicating directly with consumers in parallel with the widespread use of computers and smartphones. In this sense, an interactive consumer and his/her behavioral styles have developed, taking place in the development process of the products or services they want to buy.
Factors Affecting Human Behaviors
The human element is always at the forefront in social life and organizations. It is researched what causes the changes in people’s behavior patterns. The most important factors affecting this behavior can be listed as follows:
Motivation: In order to influence and understand human behavior, it is necessary to know what their needs are. Motivation is the motives that enable individuals to turn to certain behaviors in certain situations.
Social and Physical Environment: People are social beings and do not live and work alone. By creating an impact on the behavior of individuals on other people, their change can be achieved.
Attitudes: The integrity and consistency of the individual’s feelings, thoughts, and behaviors form our attitudes. We cannot see the attitude, but we can have an idea about the attitude by observing the behavior of the individual.
Role and Status: The individual must conform to the expected patterns in behavior related to other individuals. Behaviors can change according to the appropriate position in the social structure.
Management Model of the Enterprise: The size of the enterprise, the management structure, and the production methods used to shape the organizational structure, while also affecting the organizational behavior.
What is the Importance of Behavioral Sciences?
In this way, conditions and areas suitable for people’s personal characteristics are determined. Appropriate personnel for the current job fields in an institution is determined. It enables people to influence individuals and their behavior by developing their personalities.
What Affects Consumer Behaviors?
Structural and cultural changes belonging to different environments affect purchasing behavior. The level of perception of the person is also very effective. It has a large role in criteria such as social status and education level.
Why Is Corporate Behavior Important in Business?
It creates the necessary potential for effective management and organization. Consistency of personnel behavior is necessary to align with company culture. It is also important for the clarity of information flow and communication within the organization.